Vol. 2, Issue 2 (2017)
A study about the role of advertisement in creating brand awareness of herbal products
Author(s): Siya Peter, Chinchu PC, Athira TA, Soumya Eapan
Abstract: Advertising is the art and science of building brands through persuasive communication and positioning them in consumers awareness with a constant vigil on the market situation and consumer potential. This gives advertising a kind of flexibility of adapting to the changing paradigms, viz, social, economic and political. Advertising is multidimensional. It is a form of mass communication, a influential marketing tool, a component of the economic system, a means of financing the mass media, a social institution and an art form, an instrument of business management, a field of employment and a profession. The research “A study about the role of advertisement in creating brand awareness of herbal products” was conducted to know the effective role advertisement in their brand awareness. The study revealed that the advertisements of the herbal products were quite effective and this has helped the firm to create brand awareness as well as the overall sales of the firm.